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Privacy policy

1. Who we are
London Art Prints (T/A We Could Be Kings Ltd) is the operator of the website at https://www.londonartprints.co.uk/ (“we”, “us”, “our”). We are committed to protecting your privacy and personal data. This Privacy Policy explains:

  • what personal information we collect;
  • how we use and store it;
  • with whom we share it;
  • your rights in relation to your data.

2. What data we collect and why
We only collect the personal information we need in order to serve you, fulfil your orders, and improve our services. This may include:

  • Your name, billing address, delivery address;
  • Email address and telephone number;
  • Payment information (processed by our payment provider) and billing information;
  • Communication history (emails, messages) between you and us;
  • Data about your usage of our website (such as via cookies) and preferences;
  • Marketing preferences if you consent.

We process this data for the following purposes:

  • Order fulfillment: processing your purchase, shipping your artwork, handling returns/refunds.
  • Customer service: responding to your queries, managing accounts, tracking communications to improve service.
  • Marketing (only with consent): to update you about new artwork, promotions, or other services you may be interested in.
  • Fraud prevention: to monitor and protect against suspicious activity and to comply with legal obligations.
  • Website analytics and improvement: to understand how you use our site and how we can improve it (via cookies and similar technologies).

3. How we collect your data
We collect your personal data when you:

  • place an order on our website;
  • register for an account or newsletter on our site;
  • complete a survey or give us feedback;
  • contact us by email or phone;
  • browse our website (including cookies and tracking technologies).

4. Do we share your data?
We do not sell your personal data. We only share your data when necessary to fulfil the service you’ve requested or where required by law. For example:

  • With our delivery/courier partners to send your order;
  • With payment processing providers so your payment can be authorised and processed;
  • With our website host and service-providers (IT, analytics, marketing) so our site can function and improve;
  • With fraud prevention or credit agencies, where required, to protect against illegal activity.

5. How we store your data
We take reasonable steps to keep your data secure, including using trusted third-party hosted services, secure servers and controls. We will keep your personal information for as long as you remain a customer or until we no longer need it to fulfil the purposes above (including legal or tax obligations).
If you have opted into marketing and later withdraw your consent, we will update our records accordingly (but we may retain minimal data required to administer your account or comply with legal obligations).

6. Your rights
Under data protection law, you have the following rights (subject to certain conditions):

  • Access: you may request a copy of your personal data that we hold.
  • Rectification: you may ask us to correct any inaccurate or incomplete data.
  • Erasure: you may request deletion of your personal data (where we are able).
  • Restrict processing: you may ask us to restrict processing of your data.
  • Object: you may object to our processing of your data (where applicable).
  • Data portability: you may request your data be transferred to another organisation in certain cases.

We aim to handle requests within one month of receipt, unless exceptional circumstances apply. Should we refuse your request, we will explain our reasons.
If you wish to exercise any of these rights, please contact us at the details below.

7. Changes to this Privacy Policy
We may update this policy from time to time (for example as our business evolves, or in response to law changes). The “Last updated” date will indicate when changes were made. We encourage you to review this page periodically.

8. Cookies
Our website uses cookies and similar technologies for essential functionality (e.g., logging in, shopping cart) and analytics/marketing (so we can improve our site and tailor offers). You can choose or disable cookies via your browser settings (though disabling them may affect site performance).
For more detail, please see our separate Cookies Policy [link to your Cookies policy page].

9. How to contact us
If you have any questions about this Privacy Policy or our data practices, you may contact us at:
Email: [email protected]
Post: London Art Prints, 1 Lonsdale Road, London NW6 6RA
If you are dissatisfied with how we’ve handled your data or your request, you may contact the UK Information Commissioner’s Office (ICO) via https://ico.org.uk.